Ben always dreamed of starting a clothing brand. While this may not be exactly what he envisioned, I wanted to create something that not only honors his legacy but also builds a community in his name. Proud is more than a brand; it’s a movement a celebration of the unapologetic, bold spirit Ben embodied. He had a way of lighting up a room, of making people feel seen, valued, and empowered. That’s what this brand is about: embracing who you are and standing proud in it.

The stigma surrounding mental health is real, and the lack of understanding and support is devastating. Too many people suffer in silence. With Proud, we want to do more than just start conversations we want to break barriers, uplift others, and inspire confidence in those who need it most.

Ben, I’m so sorry you lost your battle. This isn’t goodbye. It’s see you later.