Privacy Policy

Privacy Policy
Last updated: [November 14, 2025]
Proud Clothing Company (“Proud Clothing Company”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website and make a purchase from our store.
By using our website or purchasing from us, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Who We Are

Proud Clothing Company is a brand of Proud, LLC, an online apparel company based in New Hampshire, USA. Our online store is hosted by Shopify Inc. (“Shopify”). Shopify provides us with the e‑commerce platform that allows us to sell our products and services to you.

2. Information We Collect

We collect information that you provide directly to us and information that is collected automatically when you use our site.
Information you provide directly may include:
  • Name
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment information (such as partial credit card details, depending on the payment method)
  • Order details and purchase history
  • Any information you provide when you contact us (e.g., via email or social media)
Information collected automatically may include:
  • IP address
  • Browser type and version
  • Device information and operating system
  • Referring website or page
  • Pages you visit on our site and how you interact with them
  • Time and date of your visit
This information may be collected using cookies, pixels, and similar tracking technologies.

3. How Shopify Processes Your Information

Our store is hosted by Shopify. When you visit our store, browse our products, or make a purchase, Shopify collects and processes your personal information on our behalf and for its own purposes.
Shopify may use your information to:
  • Operate and provide the online store platform
  • Process payments and prevent fraud
  • Provide services based on your interactions with our store, other merchants, and Shopify
  • Improve and develop its services, including through analytics and insights that may incorporate data from your interactions with other merchants and Shopify
For more information about how Shopify collects, uses, and shares your personal information, please review Shopify’s privacy policy for consumers:
https://www.shopify.com/legal/privacy/consumers

4. How We Use Your Information

We use your personal information to:
  • Process and fulfill your orders (including payment, shipping, and returns)
  • Communicate with you about your orders, account, or customer support inquiries
  • Send you marketing communications (with your consent, where required by law), such as updates about our store, new products, and special offers
  • Operate, maintain, and improve our website and services
  • Detect, prevent, and address fraud, security, or technical issues
  • Comply with legal obligations and enforce our terms and policies

5. Email Marketing and Your Choices

With your permission, we may send you emails about our store, new products, events, and other updates.
You can opt out of marketing emails at any time by:
Please note that even if you opt out of marketing emails, we may still send you non‑marketing messages related to your orders or our ongoing business relationship.

6. Sharing Your Information with Shopify and Other Third Parties

We share your personal information with Shopify and other third-party service providers as necessary to provide our services to you. These third parties may be located in countries other than your own.
We may share your information with:
  • Shopify, to host our store, process payments, provide analytics, and support our e‑commerce operations
  • Payment processors and financial institutions, to process your payments securely
  • Shipping and fulfillment partners, to deliver your orders
  • Analytics and advertising partners, to help us understand how customers use our site and to improve our marketing (for example, tools like Google Analytics or Meta/Facebook Pixel, if enabled)
  • Professional service providers, such as legal, accounting, or IT support, as needed
These third parties may process your information in order to provide services that incorporate data from your interactions with our store, other merchants, and Shopify.
Where your information is transferred outside of your home country, it may be subject to the laws of the destination country.

7. Legal Basis (Where Applicable)

Depending on your location, we may rely on different legal bases to process your personal information, including:
  • Your consent (for example, for certain marketing activities)
  • Performance of a contract (for example, to process and deliver your order)
  • Compliance with legal obligations
  • Our legitimate interests (for example, to improve our services, prevent fraud, and protect our rights)

8. Security

We take reasonable and industry-standard precautions to protect your personal information and follow best practices to ensure it is not lost, misused, accessed, disclosed, altered, or destroyed.
  • Our store uses Secure Sockets Layer (SSL) technology to encrypt data in transit.
  • Payment information is processed by PCI-DSS compliant payment processors.
  • Access to personal data is limited to those who need it to perform their job functions.
However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

9. Data Retention

We retain your personal information for as long as necessary to:
  • Fulfill the purposes described in this Privacy Policy
  • Provide our services to you
  • Comply with legal, tax, and accounting obligations
  • Resolve disputes and enforce our agreements
When we no longer need your information, we will delete or anonymize it in accordance with applicable laws and our data retention practices.

10. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, which may include:
  • The right to access the personal information we hold about you
  • The right to correct or update inaccurate information
  • The right to request deletion of your personal information
  • The right to object to or restrict certain processing
  • The right to withdraw consent where processing is based on consent
To exercise any of these rights, please contact us at info@proudclothingcompany.com. We may need to verify your identity before responding to your request.

11. Cookies and Tracking Technologies

We and our service providers (including Shopify) may use cookies, pixels, and similar technologies to:
  • Operate and secure our website
  • Remember your preferences and settings
  • Analyze site traffic and usage
  • Support marketing and advertising efforts
You can manage cookies through your browser settings. Please note that disabling cookies may affect the functionality of our site.

12. Third-Party Links

Our website may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

13. Children’s Privacy

Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children. If we learn that we have collected personal information from a child under 13, we will take steps to delete that information as soon as possible.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or Shopify’s services. The “Last updated” date at the top of this page indicates when this policy was last revised.
We encourage you to review this Privacy Policy periodically. Your continued use of our website after any changes are posted constitutes your acceptance of the updated policy.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us at:
Proud Clothing Company
Email: info@proudclothingcompany.com
Mailing Address: PO BOX 41, Goshen, NH 03752, USA

Your Privacy Choices

As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.